You deserve to earn more from your creative work.

It's never been easier to make money as a creator -- whether you're a blogger, a podcaster, a YouTuber, an Etsy creator, or something else altogether. 


But are you making money from work that inspires you?


If not, Patreon might be for you. 


Hi! I'm Kate McCulley. 


I turned my travel blog into a successful Patreon that earns me regular monthly recurring income. 


Now I help other creators do the same thing.

People say you're living the dream.
But are you, really?

Everyone wants to do something cool for a living -- and being a creator is VERY cool.

 

Remember when you first got paid for your creative work? Whether it was 19 cents from Google Adsense or your first client ever? Remember how amazing that felt?! 


 But sometime between then and now, things changed. 


Now, if you want to make money, it's become a pain.


Does this sound like you?

  • Bloggers: Are you sick of writing everything for SEO and battling with other bloggers to maintain your rankings?
  • YouTubers: Are you exhausted by constantly creating new videos to feed the hungry algorithm?
  • Podcasters: Are you frustrated that your fun niche podcast will never be popular enough to earn well from advertising?
  • Instagrammers: Are you tired of promoting products you don't even like in order to earn income?
  • Etsy and Amazon Sellers: Are you pulling your hair out at being undercut by other sellers and besieged by increasing fees?
  • All Creatives: Are you sad that you are working so hard to earn so little? Are you sick of creating bland content that is palatable to the masses?

Maybe you feel despondent that the only way to actually earn money is through work you don't enjoy.

But there's another option now.

Patreon is a game-changer.

Earn from work you love.


Create the kind of work you're passionate about, without worrying about SEO or sponsors, and get paid for it.

Create regular recurring income.


Get paid on a monthly or per creation basis, adding a solid, regular income stream to your business.

Be algorithm-proof.


No worries about Google rankings, social media algorithms, or competitors trying to take you down.

Patreon is my favorite way to earn money as a creative -- because I create the work I love the most, and my fans pay me

directly for it.


When COVID hit, I almost lost everything.

Patreon saved me.

We were always told to diversify our income streams, "just in case." You couldn't just rely on affiliate sales or sponsored content or going viral or ranking in the top 3 on Google or YouTube or Etsy, so we diversified. 


Well, here came a disaster none of us could have predicted. It was the living definition of "just in case." 


I work in travel, one of the industries hit hardest by COVID. Each day in March, my display advertising income dropped head over heels. Traffic plummeted, affiliate commissions ceased, campaigns were canceled, and suddenly I had lost 90% of my income. 


Even if your industry was less affected, like food or DIY, and your income remained steady (or even grew!), COVID was a wake-up call for many creators. You could be prepared for anything and lose your income anyway. 


I needed to make money, and I had an audience who loved my writing. So I started a Patreon full of travel stories as a way to make up for my income loss.

With my patrons Nathan, Sarah, and Stacey in Puerto Vallarta -- nearly two years after starting my Patreon!

Did it work? IT WORKED GREAT! My fans were thrilled to support me on Patreon. All along, I had people who wanted to support me and my work. 


They became my patrons, my benefactors, my biggest cheerleaders. I wondered whether it was appropriate to launch a Patreon in a time when the world was facing record unemployment and economic anxiety. 


Turns out I didn't have to worry. While many people are struggling, quite a few people haven't been economically impacted at all. In fact, they have MORE money to spend than usual because they're not traveling or going out to eat. 


Patreon gave me what I needed: a steady income in the time of COVID. 


It's been two years, and I still have it.


It can do the same for you.

INTRODUCING:
EARN LIKE AN ARTIST
BUILDING A PATREON THAT PAYS
Get paid for the work you love.

Create what you want to create.

Earn directly from your fans.
Imagine if...

  • You could have a new, reliable income stream every month
  • You could ease up on the boring but high-earning work you hate
  • You could create more of what you love -- and your fans would LOVE IT.

See who I've helped:
Jodi Ettenberg

With no prior Patreon experience, when my community asked me to start one up I wasn't sure how to best structure the page to suit my needs.

Kate took the time to walk through my goals and structure, share how and why she set up her page the way she did, and helped direct me to build a Patreon page that was successfully able to support me at a time when I cannot work like I used to.

Nicola Rae

As a creator, it’s empowering to know that I could earn money on the content that’s the most fun for me to make. I had no idea this was even possible!

I’m now 100% convinced that starting a Patreon should be a no-brainer for many creators. As I worked through the course, so many forgotten stories resurfaced.

It just feels like such an authentic way to connect in an increasingly noisy world, and I can’t believe I didn’t know about it sooner.

WHAT YOU WILL LEARN:
Module 1: Introduction to Patreon

Learn the basics of how Patreon works, the history of patronage, how to explain it to your fans, and how to get over your self-doubt as a creator.


PLUS: Examples of 10 brilliant Patreon creators and how you can follow their example.

Module 2: Crafting Your Content

Learn how to reconnect with your "why" as a creator, how to identify the material that will get your fans to join, and how to showcase your personality and connect with your patrons.


PLUS: 30 examples of popular reward ideas for Patreon.

Module 3: Making Money on Patreon

Learn how much to charge on your Patreon, how to estimate how much you'll earn, and how to navigate Patreon's platform fees and pricing options.


PLUS: Detailed financial breakdowns with easy tweaks you can make.

Module 4: Setting Up Your Patreon Page

Learn how to set up your Patreon page to convert, how to write a bio that inspires your fans to join, how to choose tiers that delight your fans, and subtle page tweaks that make a big difference.


PLUS: Examples of what to write and what NOT to write for your bio and tiers.

Module 5: Organizing Your Content

Learn how to create a content strategy that you deliver to your patrons each month, how to choose a "Big Monthly Creation" and supplement it with short-form content, and how to plan ahead for seasonality, events, and busy times.


PLUS: The 10 biggest mistakes Patreon creators make.

Module 6: Launching and Marketing Your Patreon

Learn how to get everything you need to launch your Patreon in four weeks, how to create a monthly marketing plan that gains patrons long-term, how to target different segments of your fans, and how to talk to your fans about Patreon.


PLUS: A launch timeline and checklist for four weeks before and four weeks after your launch.

Module 7: Managing Your Patreon

Learn how to keep track of your patrons' details and remember them, how to maintain communication with your inner circle, how to do a monthly check-in with yourself and figure out how it went.


PLUS: A full, detailed guide to troubleshooting your Patreon with several scenarios and how to fix them -- including how to make MORE money.

Module 8: Growing Your Patreon Long-Term

Learn how to upgrade your Patreon when it's time for a refresh, how to do a high-profile push for more patrons, and how to do a formal relaunch when you need it.


PLUS: The best way to get existing long-term patrons to upgrade to a higher tier.

AND THAT'S NOT ALL! YOU ALSO GET:

Custom Worksheets


Figure out your Patreon plan and what works for YOU personally -- instead of copying other people.

Checklists and Downloads


Never forget anything you have to do -- it's all planned out and ready for you to take action.

Facebook Group


Join Kate and other Patreon creators, and get feedback and support when you need it.

THIS COURSE IS FOR YOU IF:

  • You create and deliver creative work of some kind
  • You have an established audience for your work
  • You have a few spare hours a month to create Patreon content

I'm Kate McCulley and I'm here to help you.

Most people know me as Adventurous Kate -- the girl who quit her job at age 26 to travel the world alone. That was 12 years ago!


For the past decade, I've been earning my full-time living as a self-employed travel blogger, teaching women how to travel solo safely from Colombia to Lebanon to Antarctica.


I'm a writer, first and foremost. I'm a photographer, website builder, and destination marketer. But I'm also a classically trained pianist and singer, amateur embroidery artist, and former theater kid grown up.

I know what it's like to have creativity constantly shooting out of your fingernails -- to feel like you may die if you don't express yourself. 


Being creative is one thing. Growing an audience is another thing.


But making money from that audience is something else altogether. 


Over the years, I've mastered how to earn money from writing a travel blog filled with creative, fun stories -- not mindless filler.

Today I work with creative entrepreneurs as an editor, consultant, and mentor, helping them build smarter businesses that make use of their talents.


I am also an avid consumer of creative content, which is what my inspiration for this course comes from. I miss reading creative posts from my favorite bloggers!


It feels like everyone is diluting their work, making it palatable to "the masses" so they can make more money.


I believe that artists should earn what they deserve without compromising their values. And I believe you have an audience who wants more of your best work.

Got Questions? We've got answers!
  • What can I expect from this course?
    This course will take you through every step of running a Patreon -- from the very beginning until you're several months in, all laid out in clear, easy order.

    The course is laid out in eight modules, each containing 2-4 lessons, and each is told in the form of videos. At the end of each module, you'll have work to do in the form of worksheets.

    There is a Facebook group for support throughout the process.
  • Can you guarantee results?
    Like any other course in the world, you will only get results if you do the work. In this course, doing the work means watching all the lessons and actively doing the worksheets -- not just briefly looking at them and thinking about how you'd answer.

    If you make an active commitment to building a strong Patreon and doing the lessons, you will be in an excellent position to succeed -- and infinitely further ahead than if you decided to go it alone.
  • I don't have much free time. Can I do this at my own pace?
    Absolutely! We're all busy people, and I don't expect you to conform to someone else's schedule. The course material is designed to do at whatever speed works for you.
  • Is this course accessible to people with disabilities?
    Yes, and this was one of my top priorities.

    For people with vision impairment, the course lessons give full, complete information in the audio format, and worksheets and downloads created with Canva have alternative PDF versions that can be read by assistive technology.

    For people with hearing loss, there are transcripts available for each lesson.
  • How much support can I expect from Kate?
    There is a Facebook group that is part of the course. I will be active there and answering your questions.

    If you're interested in customized in-depth support sessions, this is a product I offer separately.
  • Why should I pay for a course when I can use Google and YouTube for free?
    Some information in this course can be found via Google -- that's the truth. But there is also a lot of BAD information on Google that may seem thoughtful but will ultimately steer you in the wrong direction.

    The benefit of this course is getting ALL of the information you need to start a successful Patreon in one place. It saves you the effort of doing it yourself, makes sure you don't miss any critical information, and has the bonus of helping you avoid the mistakes that even experienced online creators make.

    Plus, when you invest in a paid product, you officially have skin in the game -- so you're more determined to make it work.

    My goal is to help build you a robust income stream that no algorithm can hurt -- and this course will make you more money than you would had you done it on your own.
  • What if I don't like the course? Can I get a refund?
    I offer refunds within 30 days of purchase to people who have made a good faith effort to do the coursework.

    In order to get a refund, you'll need to show that you've done the lessons through Module 6, set up your Patreon page in full, and have a call with me.
  • What if I have more questions?
    Feel free to send me an email at kate [at] adventurouskate [dot] com and I'd be happy to help you out.
The sooner you start, the sooner you'll have that income stream.

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